BASIC PRINCIPLES OR “DIFFERENCE TO DISCOVER”
Tchernov Cable employs a scientific approach to cable design and engineering, as well as in factory management. We seek to represent the state of the art within the industry and strive to reach a level of musicality that approaches the experience of the live event as closely as possible. Tchernov Cable invites you to “discover the difference”.
The High End industry is frequently associated with ridiculous under engineered designs that can sound overly technical, sterile and soulless. Tchernov Cable chooses a completely different way. For us, a perfectly designed and computed cable construction and its exact implementation has always been a top priority over esoteric design practises. Having established this basic principle from the outset, we’ve been strictly following this path through the past 15 years of our research and development. We apply our exceptional technical solutions to every aspect of construction.
Tchernov Cable is a High-Tech brand. Freed from a doctrinal and conformist way of thinking we have successfully implemented a number of radically innovative designs. We built our reputation for extremely advanced individual conductor insulation and dielectric binding technologies like CAFPE®, SATI® and SASDB®. After years of development and continuous design refinements the proprietary Multi-Element Shielding Systems X-Shield® & X-Shield® SE, as well as the Cable-Core with FTDA® technology for conductor damping were successfully implemented as well. These are major evolutions in our continuous pursuit of perfection both in Home AV and in Car Audio markets.
Tchernov Cable adheres to a component-friendly concept. Many competitors are excessively system dependent, highlighting or over emphasising some parts of the frequency range at the expense of the overall coherence and tonal balance. By offering a more extended and flat frequency response, our cables present music in a delightfully realistic way and help AV components with differing performance traits blend seamlessly into an integrated Hi-Fi set-up.
THE GOLDEN RATIO
Man’s use of the Golden Ratio may have begun as early as the ancient Egyptians in the construction of the Pyramids. The Greeks used it for aesthetic perfection in their art and architecture while Renaissance artists saw it as a divine proportion that imparted beauty and balance in the creation of art. It also appears in the physical proportions of the human body and the universe. It goes back at least as far as 300 B.C., when the ancient Greek mathematician Euclid first ever described it in his major work, the “Elements” as the solution of equation x² - x = 1 (the irrational number, ≈ 1.618). Given its fundamental role in so many aspects of human existence, the Golden Ratio is also the framework for the lengths Tchernov Cable has determined as preferable for its terminated cables. We hereafter call them “standard lengths”.
Every Tchernov Cable product is individually hand crafted, packed and quality tested by highly qualified personnel at our own production facility in the city of Zelenograd in the Moscow region. We use custom SFS/AG solder designed by Tchernov Cable and made in Japan. The result is absolute engineering integrity and industry leading fit and finish.
VALUE FOR MONEY
All Tchernov cables offer targeted performance, quality and value. The technical level is determined by the model range with more complex elements accessible in the higher series. Research and experiments that have not yielded any clear sonic benefits are not pursued.
Our pricing policy is far removed from that employed by many of our esoteric rivals and is based on a principle of reasonable sufficiency. We put a strong emphasis on engineering and have invested heavily in areas such as high precision machinery and tooling, as well as qualified personnel to operate them. This comprises the bulk of our costs, which in some categories is still lower in comparison to most competitive brands. Tchernov Cable products are extremely competitive in both sonic performance and build quality to anything on the market.