BASIC PRINCIPLES OR “DIFFERENCE TO DISCOVER”

Tchernov Cable adheres to a scientific approach to cable design and engineering, as well as in factory management. We strive to reach a level of musical fidelity that is getting closer to the experience of the live event. Customers all over the world enjoy our products when they realise how much of their equipment’s potential they can release. There is an amazing “Difference to Discover”!
CONSTRUCTION PRIORITY
The High End industry is frequently associated with ridiculous under engineered designs that sound overly technical, sterile and soulless. Tchernov Cable chooses a completely different way. For us, a thought-out cable construction and its scrupulous execution has always been a priority over esoteric practices. Having established this basic principle from the outset, we’ve been strictly following this path through the past 20 years of research and development.
INNOVATION
Tchernov Cable is a high-tech brand. Freed from a doctrinal and conformist way of thinking we have successfully elaborated a number of radically innovative concepts.
We built our reputation for the industry-leading conductor insulation and dielectric binding technologies like CAFPE®, SATI® and SASDB®. After years of continuous design refinements FTDA® & CIDAS damping methods and DSC (Distributed Symmetrical Conductor) architecture were implemented, as well as the Multi-Element Shielding System X-Shield®. These are the most meaningful milestones in our relentless pursuit of perfection in the High End industry.
NEUTRALITY
Many competitive products are excessively system dependent, over emphasising some parts of the frequency range at the expense of the overall coherence and tonal accuracy. By generating an extended and flat frequency response, our cables are more component-friendly. They present music in a delightfully realistic way and help equipment with differing sound traits blend seamlessly into a really integrated system.
THE GOLDEN RATIO
Man’s use of the Golden Ratio may have begun as early as the ancient Egyptians in the construction of the Pyramids. The Greeks used it for aesthetic harmony in their art and architecture while Renaissance artists saw it as a divine proportion that imparted beauty and balance in the creation of art. It also appears in the physical proportions of the human body and the universe. It goes back at least as far as 300 B.C., when the ancient Greek mathematician Euclid first ever described it in his major work, the “Elements” as the solution of equation x² - x = 1 (the irrational number, ≈ 1.618). Given its fundamental role in so many aspects of human existence, the Golden Ratio is also the framework for the lengths Tchernov Cable has determined as preferable for its factory-terminated cables. We hereafter call them “standard lengths”.
INDIVIDUAL CRAFTMANSHIP
Every Tchernov Cable product is individually handcrafted, tested and packed by qualified personnel at our own production facility in the city of Zelenograd in the Moscow region. We use custom SFS/AG solder and specific additives, as well as other rigorously selected parts and precision-made connectors. The assembling skills are top notch. The result is absolute engineering integrity and industry-leading fit and finish.
VALUE FOR MONEY
Our pricing policy is far from that pursued by many of our rivals and is based on a principle of reasonable sufficiency. With a strong emphasis on functionality all our products exhibit targeted performance and value. The price point is determined by the model range with more complex elements accessible in the higher series. Research and experiments that have not yielded any clear sonic benefits are not pursued. Our products are extremely competitive in both musical fidelity and build quality to anything on the market.
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